Strategic Advisory · Fractional Management · Marketing · CX · AIinfo@stepchangestudio.it
Senior network

The people we bring together
around your challenge.

Managers, advisors and specialists with experience in corporates, agencies, martech and entrepreneurial ventures. Every project has a senior lead who coordinates the work and involves only the expertise needed.

12senior professionals
8execution partners
1lead per project
Founder & senior lead

One senior lead, from strategy to execution.

Every project has a single guide who reads the business problem, sets priorities and activates only the expertise needed.

Alessandro Moretti

Alessandro Moretti

Founder · Fractional Marketing Director

Founder of Step Change Studio, with over 20 years in marketing. Former Marketing Director at Arcaplanet and CMO at Bomaki, after a long career at Sisal. Today he supports brands and SMEs as a fractional marketing director and advisor.

Brand & Marketing StrategyFractional managementRetail & Petcare
LinkedIn profile →
The Step Change vision

Senior strategy, concrete execution, sustainable change.

01The service

Senior consulting, interim management and a network of specialists activated around the project. Not a full-service agency: we start from the business problem and build the right team and path.

02The approach: understand, optimize, change

First we understand what is holding growth back, then we build on what already works, and finally we lead change across marketing, customer experience, data, AI and organization, with measurable KPIs.

03Cost efficiency

Seniority and expertise when you need them, without the fixed costs and rigidity of a large firm. The team scales up or down with each project phase, and a single lead cuts hand-offs, coordination overhead and budget waste.

Advisors & specialists

Vertical expertise, activated on the project.

Organization, business design, lean management, marketing procurement, AI, search, technology, content and marketing: advisors and experts who join the project when the challenge calls for it.

Matteo Pittarello

Matteo Pittarello

Lean Management · Scale-up · Board Member

Consultant and lecturer in lean management, generative AI, logistics and business, specialising in scaling up companies and restaurant businesses. Co-founder of iPitt, board member at Italprotein and founder of Strooka. Angel investor.

Lean managementOperations & scale-upGovernance
LinkedIn profile →
Tommaso Pittarello

Tommaso Pittarello

Strategic marketing & storytelling

Entrepreneur, marketing expert, author and trainer. Co-founder of iPitt (Fabbrica Domanda®, Press Hacking®), marketing director at Italprotein, host of the podcast «Imprese» and author of the book «Come fare le Campagne Promozionali».

Strategic marketingPR & storytellingSMEs
LinkedIn profile →
Tiziana Lattaruli

Tiziana Lattaruli

AI Search, SEO & GEO

Partner and CMO at Bruce Clay Europe, specialist in AI search, international SEO and GEO. Faculty member at Istituto Europeo di Design; previously Chief Marketing & Digital Strategy Officer at Roar Cosmetics.

SEO & GEOPerformance marketingWeb analytics
LinkedIn profile →
Gianluigi Bonanomi

Gianluigi Bonanomi

AI Trainer · Digital communication

Trainer in generative AI (ChatGPT, Copilot, Claude), digital communication and LinkedIn for companies, professionals and institutions. Founder of Link&Lead, lecturer at Accademia SantaGiulia in Brescia and at Fastweb Digital Academy.

AI trainingLinkedIn & social sellingPersonal branding
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Alessandro Fontana

Alessandro Fontana

Business & Organizational Design · Fractional Executive

Principal and Managing Director Europe at the Return on AI Institute, co-founder of Takos Consulting and adjunct professor at POLIMI Graduate School of Management. Designs business and organizational models to adopt AI at scale.

OrganizationAI adoptionBusiness design
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Lara Ermacora

Lara Ermacora

Business Design Advisor · Fractional Executive

AI Business & Experience Designer at the Return on AI Institute and co-founder of Takos Consulting. She has served as fractional Chief Platform Officer and taught Digital Marketing at Università Cattolica.

Customer experiencePlatform designAI
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Alexander ter Kuile

Alexander ter Kuile

Web & Digital · Co-Founder Brand039

Co-founder of Brand039, a Milan-based web agency delivering digital communication projects and strategies since 2000. Brings to the network experience in websites, platforms and digital ecosystems.

Web & digitalPlatformsDigital communication
LinkedIn profile →
Giulia Beniero

Giulia Beniero

Digital marketing · Project & account management

Digital marketing strategist and project manager. Team Leader at Virality Solution and Account Relationship Manager for Execus; previously Marketing Manager at Agevola Imprese Group and Project & Account Manager at NetStrategy.

Digital marketing strategyProject & account managementBusiness development
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Stefano Francesco Rossi

Stefano Francesco Rossi

Marketing Procurement & Communication

Over 9 years at BSH Italia as Head of Purchasing & Marketing Procurement and, before that, Head of PR & Corporate Communication; previously at Sisal. Brings to the network experience in managing marketing purchasing, budgets and partners. Today he is General Manager & Strategist at BRAID Studio.

Marketing procurementBrand & communicationPartner & budget management
LinkedIn profile →
Futura Favia

Futura Favia

Content & Social Media Strategy

Founder of WE FUTURE and Account Director at Mindset LAB. Works on content strategy and social media management, with experience for brands such as Lancaster Italia.

Content strategySocial mediaCreator marketing
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Valeria Brigatti

Valeria Brigatti

Tech Consultant · AI & Automation

Tech consultant and solutions architect for AI and automation, member of the McKinsey Forward Alumni Network. Since 2013 she has helped companies and professionals use AI and digital solutions to work more efficiently; she founded and leads the Italian edition of A List Apart.

AI & automationDigital transformationSolutions architecture
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Execution partners

The firms that help us deliver.

Agencies, platforms and execution specialists we work with under a single direction: Step Change sets strategy and governance, partners deliver.

Brand039
Web & digital agency

Milan-based web agency since 2000: websites, platforms and digital communication strategies, up to chatbots and AI agents.

brand039.com →
Fattore Digital
Digital communication

Agency helping brands turn digital into a driver of success, combining strategic vision and vertical expertise.

fattoredigital.com →
Websolute
AI-first digital agency

AI-first digital agency: brand, marketing, platforms and AI transformation, from vision to growth.

websolute.com →
Show Reel Media Group
Content, talent & community

Milan-based group that builds communities and turns talent into value, across content production and agency services.

showreelmediagroup.it →
5 Senses
Brand experience

Multisensory brand experience: experiences that turn brands into memorable emotions.

5senses.it →
Beyond Research Group
Market research & insight

Milan-based market research firm: consumer and brand insights to support strategic decisions.

beyondresearchgroup.com →
Deliverti
E-commerce operations

E-commerce made easy: development and marketing, logistics, customer care, shipping and internationalization.

deliverti.it →
VTEX
Unified commerce platform

AI-native commerce suite to unify customer experiences for brands and retailers at international scale.

vtex.com →
How we work together

One lead. The right team.

We start with a conversation about the priority to unlock. Then we build the team with the network members best suited to that challenge.